Already running Google Ads but not sure it's performing as well as it could? A detailed audit finds exactly where money is being lost, what's underperforming and what to prioritise to improve results.
A lot of "free audits" are a one-page PDF with generic advice. This is a thorough review of your actual account with specific findings and actionable recommendations tied to your setup.
How your campaigns and ad groups are organised, whether the structure makes sense for your goals and budget, and where restructuring would improve control and performance.
Keyword coverage, match type balance, search term reports for irrelevant traffic and negative keyword gaps. This is often where the biggest wasted spend is found.
Identifying specific queries, placements, audiences or time periods consuming budget without delivering results — with clear numbers on what is being lost.
Whether your conversions are set up correctly, whether there are duplicates inflating numbers, and whether the data feeding your bidding strategy is actually accurate.
Whether your current bidding approach is appropriate for your budget and conversion volume, and whether Smart Bidding has enough data to work properly or is flying blind.
Ad copy quality, asset coverage, pinning usage, RSA performance and whether your ad copy is actually aligned with what users are searching for and what your landing pages deliver.
Getting an audit done is straightforward. No changes are made to your account during the review — you stay in full control throughout.
Send a message via the contact form or email. Include a brief description of your account — industry, monthly ad spend, main campaign types — so the audit can be scoped correctly.
You add ryan@ryanparkes.co.nz as a read-only user in your Google Ads account settings. No changes can be made with read-only access — your account settings, campaigns and billing are safe.
Within 3 to 5 business days you receive a written audit report covering findings across all key areas — with specific, prioritised recommendations rather than a generic checklist.
A 30-minute call to walk through the report, answer questions and discuss priorities. From there, you can implement changes yourself, use your existing team, or discuss ongoing management — no pressure either way.
If your campaigns have been running for a while without a proper review, there is a good chance there are improvements to be found. Let's take a look.
Get Your Free Audit ☕