Shopping campaigns and Performance Max built on a clean, optimised product feed. Proper segmentation, custom labels and ongoing management — so your products show up when it matters and your budget goes further.
Most Shopping campaigns underperform because the product feed is weak, the structure is too broad, or Performance Max is left running without any meaningful controls. Getting this right makes a material difference to your cost per sale.
Title rewrites, accurate categorisation, GTIN coverage, sale price attributes and image quality reviews — the feed quality directly determines how often your products show and at what cost per click.
Proper segmentation by product category, margin, or performance tier using custom labels. Not a single catch-all Shopping campaign with everything lumped together.
PMax asset groups built around your best-performing products, with audience signals, brand exclusions and search theme guidance to keep automation working in your favour rather than against it.
Blocking irrelevant queries that waste budget — particularly important in Shopping and PMax where Google's default matching casts a very wide net.
Bring back people who viewed or carted products without purchasing. Product-specific remarketing audiences are among the most efficient budget allocations available to eCommerce retailers.
Keeping your feed healthy, resolving disapprovals, monitoring product coverage and ensuring Merchant Centre is configured correctly so nothing quietly stops serving.
Google Shopping uses your product feed as the basis for everything — when to show your products, on what searches, and how to rank against competitors. A weak feed means worse placement, higher costs and missed opportunities.
Google uses your product titles as the primary signal for matching products to searches. Vague titles like "Blue T-Shirt" miss huge amounts of relevant traffic. Properly structured titles — brand, product type, key attributes, size — improve both reach and relevance significantly.
Without campaign segmentation, your top margin products and your lowest margin products compete for the same budget at the same bids. Custom labels let you separate them — so high-value products get the spend they deserve and low-margin items are kept in check.
PMax is a powerful channel but it defaults to extremely broad reach. Without brand exclusions, audience signals and negative keyword management, it can quickly start competing against your own Search campaigns and spending on low-intent traffic. Proper setup makes the difference.
Disapproved products, limited data mismatches and policy issues in Merchant Centre silently reduce your campaign's reach. Regular feed audits and disapproval resolution keep your full product catalogue eligible and serving.
Let's look at your feed, your campaign structure and your current results. A short conversation is usually enough to spot the main opportunities.
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