Paid Media Insights
Practical stuff on Google Ads, YouTube, and paid media from someone who does this for a living. No recycled agency fluff.
YouTube Placement Exclusions: How I Built 93,000 in One Afternoon
Most YouTube advertisers are leaking budget every single day and have no idea. Here is where it is going, why it happens, and how I fixed it at scale using AI.
Performance Max: What Google Won't Tell You About Asset Groups
PMax is a black box, but there are ways to get more signal out of it. Here's what I've found actually moves the needle.
Why Your Search Terms Report is Lying to You (And What to Do About It)
Google hides a large chunk of search term data by default. Here's how to get more visibility and stop bidding blind.
5 Google Ads Tasks I Now Use AI For Every Week
Not hype, not theory. Actual tasks in my workflow that AI has made faster, cheaper, or better — and the ones where it still falls flat.
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