Independent Google Ads specialist with 9+ years running paid search for NZ and Australian businesses. You deal directly with me — no account managers, no juniors, no phone trees.
Whether you need someone to manage everything end to end, review what's already running, or provide strategic direction for your in-house team — there is a way to work together that fits.
A thorough review of your existing Google Ads account — structure, keywords, bidding, conversion tracking, wasted spend. You get a written report with specific, prioritised recommendations.
Campaign architecture, keyword mapping, budget allocation and a clear plan for how to structure your account before any money is spent. Get the strategy right before you build.
Full campaign setup across Search, Shopping, YouTube, Performance Max or Display — structured properly from day one with the right settings, negatives and conversion tracking in place.
Month-to-month management with regular optimisation, bid adjustments, search term reviews, reporting and direct communication. You always know what is happening in your account.
If you have an in-house team managing ads but want an experienced hand to guide strategy, review work or upskill your people, that is something we can set up on a retainer or hourly basis.
GA4, Google Tag Manager, enhanced conversions and offline conversion imports done correctly. Accurate data is the foundation of every decision you make in Google Ads.
The difference between hiring a consultant and going to an agency often comes down to one thing — who is actually doing the work.
There are no account managers sitting between you and the person running your campaigns. When you ask a question, I answer it. When something needs fixing, I fix it. That is not a feature of how I work — it is the whole point.
Most offshore agencies and consultant templates are built around UK or US markets. Bid landscapes, search volumes, seasonality and consumer behaviour in New Zealand are different. I have been working in this market long enough to know the nuances.
You will get honest assessments of what is and is not working, realistic expectations on timelines and results, and a clear explanation of every recommendation. No over-promising to win the work, no watering down feedback to keep you happy.
Every change to your account is backed by performance data. Bid adjustments, audience exclusions, campaign restructures — there is a reason for each of them, and I will show you the numbers that led to the decision.
A 30-minute call is usually enough to work out whether there is a clear path to better results. No pitch, no pressure — just a straight conversation.
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